
It’s simply given knowledge by now that a significant percentage of every piece of technology you use is linked via some form of social means. Whether it be an Xbox 360, using Live as a social medium to talk and play with friends, or Twitter as a pure means of social media, by 2011, it’s now getting hard to deny the presence of the social.
Cable television has always proven to be a staple in most households, with Foxtel possessing a monopoly on Australian paid television. While the large array of programming and a notably reduced amount of advertisements, it’s easy to see the reasons for paying for Foxtels services.
Forgive me for wanting more, but despite the cable providers recent foray into HD (and more recently 3D), I can’t help but feel that Foxtel is somewhat behind in the realm of social interaction. What I am proposing is a new level of social integration through Foxtel that would allow interaction between households.
What does this mean?
Remember that conversation you were having with a friend last week in which you were failing to explain an episode of Louis Theroux, where you wishing that the recipient of your convoluted synopsis simply had seen the episode? With a level of social interaction integrated into the Foxtel system, you would simply be able to select that very episode of Louis Theroux (or another in the series), and through a single button press, recommend it to another individuals Foxtel box.
If you are browsing content through your on-screen Foxtel program guide, and you see an upcoming live performance on Music Max, [V] or MTV which would fit to a friends elite music criteria, you could set a reminder, not only for yourself, but for your friends Foxtel box, reminding them to watch.
Is that all?
Recommendations would only be a primary feature of a new level of Foxtel interactions, but not it’s only limitation. Current websites such as last.fm, examine your listening trends, and then recommends similar music based on what you’re currently listening to. While the broad array of programming is indeed impressive, it’s difficult at times to not be overwhelmed by choice. With an in-built recommendation system, your Foxtel box would take note of your viewing trends, and suggest shows that you may also like in a similar vein.
Foxtel has impressed me since the very first day it was installed in my living room, but as the world of technology rapidly evolves every day, it seems that Foxtel’s momentum is slowing down. Although this isn’t a problem for some, alternatives to Foxtel are appearing, and without an impressive array of features, it’s becoming increasingly difficult to justify paying the monthly fee.